Wanderlights Landing Page

Creating a winter wonderland landing page for Downtown Columbus, Inc.

Technologies: Elementor, WordPress

Services: Content Strategy, Design, Ongoing Support, Project Management, UX/UI

The Challenge: A Festive Page for Winter Events

Our client, Downtown Columbus, Inc., knows how to brighten up the dark days of winter. Their beautiful light displays bring warmth and magic to the city, and there is always something to do during the holidays! Their team approached Buckeye Innovation to design a holiday webpage that would direct visitors to their Wanderlights displays, highlight downtown holiday events, and give their website a warm, festive feel that matched the glow of the lights themselves. On top of that, we needed to accomplish this while incorporating the existing color palette of the Downtown Columbus website.

The Process: Glowing, Dynamic Visuals

We collaborated with the Downtown Columbus team frequently to understand their vision. The primary goals were to inform users about sights and events, and to energize audiences through thoughtful design. To bring the vision to life, our design team created a dynamic string of animated holiday lights that act as both a page divider and a playful, interactive element. We used glowing accents and snow animations to evoke the holiday spirit. We added event cards to showcase all the holiday happenings, and included stylized maps to show light displays and parking information.

The Impact: A Fun, Informative Resource

The result was a beautifully designed, engaging landing page that captured the charm of downtown Columbus during the holiday season. The interactive light display adds a fun, festive touch, while the easy-to-navigate event cards help users discover everything happening downtown. The Wanderlights page successfully became the go-to resource for visitors looking to experience the holiday magic of Downtown Columbus.

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