Innovate New Albany

Creating a modern website that empowers entrepreneurs and businesses of all sizes.

The Challenge: A Modernized User Experience

Innovate New Albany (INA) plays a crucial role in the Central Ohio entrepreneurial ecosystem, offering educational programs and resources as well as mentorship, funding opportunities, and coworking spaces to help startups thrive. In fact, Innovate New Albany helped Buckeye Innovation to establish our business in New Albany!

Innovate New Albany wanted to redesign their website to match their updated branding and highlight their new partnership with Brick House Blue. The original site was more than 10 years old and didn’t reflect the wide ranges of services available. -The INA team needed a modern site that would allow them to quickly and easily update content for events and workshops while improving the event registration process. They sought greater visibility for  sponsors and partners. Overall, Innovate New Albany wanted to ensure the site felt fresh, innovative, and accessible for users. 

The Process: Designing with Flexibility and Functionality in Mind

Working closely with the INA team, we set out to create a website that would not only meet their current needs but also set them up for long-term success. We designed a streamlined layout with intuitive navigation, making it easier for users to find key information about programs and resources.

Our team paid particular attention to functionality, ensuring that INA’s team can easily manage and update event listings. We also created an archive to maintain older content without cluttering the site or sacrificing SEO. A key feature of the redesign was improved calendar functionality, making it more straightforward for users to view and register for events, or schedule meetings with INA staff. 

The Impact: The Impact: A Fresh Website that Empowers Growth

The new website makes a significant impact on INA’s ability to connect with the greater Columbus business community, from startups to established organizations. Streamlined event registration offers an easier way for users to sign up and for INA to manage its growing number of workshops and networking events. The redesign also provided greater visibility for sponsors and partners, fulfilling INA’s goal of highlighting its key collaborators.

The modern, clean design better reflects INA’s innovative approach, positioning them as a leading resource in the region. It is easier than ever to display upcoming events or add new educational resources. The website is now an informational hub that supports the continued growth of Central Ohio businesses.

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