We treated the Buckeye Innovation website redesign the same way we treat those of our clients: it started with a stakeholder interview with our leadership team. After gaining some valuable insight from them, including goals and new items they’d like to see on the site, our content team got to work on the content audit. The content team came up with a series of recommendations, tweaked the navigation (including adding some new pages), and revamped some of the content and messaging.

Our design team, meanwhile, created a beautiful new refreshed look, highlighting our core of innovation. They also actively worked to make sure the design was accessible, allowing for a wider audience to find the information they need on our site.

Our site builders utilized Elementor in every element of the construction of the site. This was a change from our previous site, which utilized a few different site building platforms. Elementor’s ease-of-use was a no-brainer. We wanted to ensure anyone on our team would be able to update the site whenever needed, rather than relying on only a few knowledgeable teammates.

And finally, our dev team worked to ensure the site ran smoothly.  They collaborated with each team member to troubleshoot any issues, work through some custom development, and launch our site successfully. They’re also helping us build a few new innovative features we’ll be adding to the site at a later date. We can’t wait to see the final results of that endeavor!